According to Brandt, sponsors “enter a reciprocal
relationship with those they underwrite” (3). They do this by lending their
resources and credibility to those they sponsor and by doing this gain benefits
from the sponsored’s success. This can be through direct payment or indirectly
through credit or association. This sponsorship doesn’t necessarily have to
occur between a teacher and student; it can occur through coworkers, friends,
advertising, etc. Brandt spends the majority of her article arguing about the relationships
between sponsors, literacy and socioeconomic status.
I have had many experiences with sponsors during my life but
the main example that comes to mind is internships, specifically unpaid
internships. For example, my internship at O’Bleness this past summer was
unpaid. I only worked 24 hours a week but with three interns there was never
enough work to go around. But because they weren’t paying any of us, we all got
to stay later than necessary so we could fulfill a 200-hour internship requirement.
In payment for O’Bleness signing off on our internship, they got a large public
relations staff that they didn’t have to pay a salary. Both sides benefited:
the intern in the form of a fulfilled requirement and O’Bleness in the form of
free work.
Another example of sponsorship is networking in general. In today’s
society, who you know is typically more important than what you know. If you sponsor
someone now, you never know what kind of favor they can repay you with in 10
years.
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